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🔥 How do you measure and scale demand generation? We spoke with Shane Murphy-Reuter from Webflow Join us for this #MastersofSaaS episode to get you all the answers. Links to the full episode on YouTube, Apple Podcasts and Spotify in the comments. #MastersofSaaS #ShaneMurphy #Webflow #DemandGeneration #MarketingMetrics #ROI #FinancialLiteracy #CampaignImpact #Attribution #LongTermStrategy #BrandBuilding #Podcast

We want to transform CMOs into SaaS innovators with experimentation 🧪 Join us for this #MastersofSaaS episode with Andres Glusman from DoWhatWorks.io 🎧 Links to the full episode on YouTube, Apple Podcasts and Spotify in the comments. #MastersofSaaS #AndresGlusman #DoWhatWorks #SaaSCRO #CRO #ExperimentationPrograms #SaaSbusiness #ConversionRates #StartupGrowth #MarketingInsights #ProductDevelopment #ThoughtLeadership

“I was walking by this Barnes and Noble in Manhattan, and there was a sign in the window that said, for anyone who wants to tell a compelling story. And, okay, that was me. And there was an arrow pointing to these books that turned out to be screenwriting books. And I read these books, and, you know, they suggested a very different way of structuring a pitch.” Andy Raskin shared some great life stories in this episode of #MastersofSaaS - You don’t want to miss this one! 🎧 🔋 Links to the full episode on YouTube, Apple Podcasts and Spotify in the comments. #MastersofSaaS #AndyRaskin #StrategicNarrative #Pitching  #Storytelling #SaaSMarketing #SaaSGrowth

Why can some SaaS companies do 100 stories and others struggle to get one? Why can some make time to do these things? Why do some have no issues with buying and others struggle tooth and nail? Joel Klettke from Case Study Buddy shares great Case Study insights in this #MastersofSaaS episode. Learn why you need to take a proactive approach to storytelling and engineer your case studies for success 🚀 Links to the full episode on YouTube, Apple Podcasts and Spotify in the comments 🎧 #MastersofSaaS #JoelKleetke #CaseStudyBuddy #SaaSCaseStudies #Storytelling #SaaSMarketing #SaaSGrowth

Your prospects don't want a demo 🙅♂️ they want specific questions answered and their pain points addressed. In this episode #MastersofSaaS we spoke with Joanna Wiebe from Copyhackers and there’s a ton of great advice on what prospects actually want from an Enterprise Demo. Links to the full episode on YouTube, Apple Podcasts and Spotify in the comments 🎧 🔋 Charge your headphones, this is a great one! #MastersofSaaS #JoannaWiebe #Copyhackers #SaaS #Demo #EnterpriseDemo #Prospects #SaaSMarketing #SaaSGrowth

⏰⚡️ Maximizing your time and working smarter, not harder! Here's the inside scoop from @Webflow’s CMO Shane Murphy-Reuter: “It’s important to clear priorities 🎯 Now, when planning with his team, everyone sets their goals, and he identifies the ‘needle mover’ projects—the ones where he wants to be personally involved and that truly make a difference for the business.” To ensure focus and progress, Shane encourages regular updates from his team on these critical projects 📣 Using tools like Loom, he stays in the loop without getting caught up in excessive meetings. It allows for efficient discussions when needed, keeping the needle moving consistently. Shane also mentions the importance of creating space as a head of marketing for thinking time and writing time ⏳✍️ By avoiding back-to-back meetings and dedicating mornings to thoughtful reflection, he improves the quality of his decisions and communication. How do you make the most of your time? 🌟⏳ Link to full episode in the comments. #TimeManagement #ProductivityTips #WorkingSmart #LeadershipInsights #PrioritySetting #EffectiveCommunication #ThoughtfulReflection #MarketingStrategies

In this conversation, Todd Chambers and Shane Murphy-Reuter dive deep into the world of Paid Search and Google Ads for another episode of #MastersofSaaS. 📈 They discuss the challenges of exceeding the limit of what search can deliver and the importance of maintaining a sustainable ROI while fueling growth 🌱 Shane emphasises the significance of investing in the brand to create intent and reach a broader audience 🌍 It's not just about harvesting existing intent; it's about generating new interest. 🤖⚡️ Shane shares their journey, from using signups as a signal to shifting focus towards first-time subscribers. By understanding customer segments and their needs, they can optimize campaigns effectively. They even consider applying a Lifetime Value (LTV) weighting to different customer segments, ensuring the right emphasis on each group. Todd also touches on Google's evolving bidding strategies, highlighting the increasing prominence of target ROAS 🎯💰 While taking Google's numbers with a pinch of salt, he acknowledges the trend towards precision and better ROI. 💭 What are your thoughts? Tag Todd and Shane in the comments. Link to full episode in the comments. #GoogleAds #CampaignOptimization #PaidSearch #Automation #BrandBuilding #MarketingInsights #TargetROAS

💼💰 Unlocking big budgets from your CFO requires earning trust and effectively communicating your strategy. Shane Murphy-Reuter of @Webflow shares how to do in this #MastersofSaaS highlight 🎙️ In the early days, Shane focused on proving success in direct lead generation and direct response campaigns, emphasizing strong ROI. As trust was established, he introduced the importance of investing in the brand for long-term sustainability. To gain approval for big budgets, Shane presented a strategic approach that included categorizing the CAC (Customer Acquisition Cost). This included evergreen campaigns with high ROI, test campaigns with lower ROI but potential for improvement, and brand investment for crop rotation. While measuring brand impact is challenging, Shane emphasized the need for a balanced investment mix and ongoing conversations about uplift. The key takeaway is to earn the trust of financial decision-makers and demonstrate your expertise before proposing investments that may not have immediate measurability 📊 Link to full episode in the comments. #BudgetApproval #TrustBuilding #BrandInvestment #CAC #ROI #MeasuringBrandImpact #FinancialDecisionMaking #LongTermStrategy

🔥 How do you measure and scale demand generation? We spoke with Shane Murphy-Reuter from @Webflow for our  #MastersofSaaS podcast to get you all the answers. According to Shane, demand generation is easier to measure than other marketing efforts because it directly impacts lead generation and sign-ups. However, it becomes challenging when measuring the overall impact of campaigns that are not directly attributable or have a longer-term focus, such as PR or brand-building initiatives. Shane advises marketers to develop financial literacy to earn trust from CFOs and make informed decisions about investing in such campaigns. While direct response campaigns, like paid search ads, offer immediate measurability, indirect response campaigns, like podcast ads, can be measured through overall campaign impact on metrics like branded search volume. Ultimately, the hardest-to-measure initiatives require strategic buy-in and a focus on long-term trends rather than immediate ROI 💡💼📊 Link to full episode in the comments. #DemandGeneration #MarketingMetrics #ROI #FinancialLiteracy #CampaignImpact #Attribution #LongTermStrategy #BrandBuilding #Podcast

🎯 The 3 key pillars of a winning SaaS marketing strategy? 🚀 Join Shane Murphy-Reuter from @Webflow for this brilliant highlight of our #MastersofSaaS podcast. According to Shane, marketing can be divided into three essential pillars: 📦📣 The first pillar is product marketing, which focuses on positioning, storytelling, and introducing new products to the market. 🤝💡 The second pillar is brand marketing. This is where the brand marketing team takes the story provided by the product marketing team and transforms it into captivating marketing campaigns and assets. Shane shares an example from Intercom, where a clever brand team developed the "In Your Corner" campaign, evoking an emotional connection with customers. 📊💥 The third pillar is growth and Demand Generation team, responsible for executing the campaigns through various channels. This team comprises analytical experts who ensure that the campaigns reach the right target market effectively. Shane aptly describes these three pillars as the ingredients that make up the perfect sausage 🌭😄 Once the positioning is set, the brand team works its magic, and the growth and Demand Gen team executes the campaigns in the most engaging channels. 🧠 Shane's big lesson from working with hyper-growth tech companies is the need to maintain a balanced strategy across all altitudes. Often, companies excel in product-level marketing but neglect the power of building a strong brand presence. He urges marketers to bring this awareness to the forefront and ensure that the messaging house encompasses all three levels for long-term success. So, marketers, remember to strike a balance and embrace the power of brand marketing alongside product marketing! Link to full episode in the comments. #SaaSMarketing #MarketingStrategy #ProductMarketing #BrandMarketing #GrowthHacking #AltitudeMarketing #BrandAwareness #SuccessTips #Podcast #MastersofSaaS