Our Approach

THE UPRAW WAY

Scroll down to explore our five-step, full-circle approach and find out how we can take your PPC performance to the next level.

STEP 1. THE GROUNDWORK

The Groundwork

GETTING TO KNOW EACH OTHER

The better we get to know your business and customers, the more effectively we can market your products and services.

In step one of our approach, we conduct extensive interviews, research and competitor analysis to uncover and lay bare the information needed to deliver highly successful PPC campaigns.

Critically, we take the time to understand your financial models so that your PPC campaigns deliver against what really matters – your bottom-line goals. We help you understand the economics of PPC and how marketing spend translates into bottom line revenue.

STEP 2. GOAL & EXPECTATION SETTING

A PPC MANAGER WITHOUT A GOAL IS LIKE A SHIP WITHOUT A RUDDER

Now that we’re intimate with your business, customers, competitors and existing campaign performance, it’s time to create solid goals and KPI’s. With these in place, we know the direction we’re sailing so that we can plan exactly how to get there.

Every element of our optimisation work and reporting focuses on the goals and KPI’s we set together. Transparent, crystal clear objectives set the foundations for all our projects, and you can rest assured we won’t stop until we’ve reached exceeded them.

STEP 3. PLANNING & EXECUTION

PLANNING OUR WORK AND WORKING OUR PLAN

Our goals are set. But what are we going to do to reach them and when are we going to do it? Before action begins, we create a concise project plan and execution strategy which details the work we’re going to carry out and precisely when it will take place.

You’re given complete visibility into what we’re working on and what we have in the pipeline. True transparency. Armed with a detailed media schedule, we operate like your very own secondary marketing team.

STEP 4. TECH

WHERE THE RUBBER HITS THE ROAD

Fusing the greatest human expertise with cutting-edge bid management platforms, we deliver best-in-class, cross-channel performance.

Automation is a real game changer, it safeguards your account and allows your campaigns to be monitored and optimised 24/7, 365 days of the year. But you cannot completely replace a PPC expert. That’s why we never leave your campaigns on autopilot, although we do use technology wherever possible to streamline performance. All the time we save gets reinvested back into your campaigns.

STEP 5. RESULTS

THE STUFF THAT REALLY MATTERS

At the finish line, we come together to show the stuff that really matters – our results. Utilising our deeply integrated analytics tools, we communicate the true results of our efforts and prove the value of everything we’ve done throughout the entirety of your campaign. The better we do this the more our clients love us for it.

We focus not on vanity metrics, like how many more clicks or impressions you received, but on the hard bottom-line. Because, ultimately, we’re in the results business and nobody knows that better than we do,

Find out more about our PPC Services

Netigate

124%Conversion increase

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Animas

85%Conversion increase

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Urban Body Jewelery

196%Conversion increase

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Because you deserve better

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