WHAT ARE PRODUCT LISTING ADS?
Product Listing Ads appear when someone searches for your products on Google Shopping, as well as in the normal search results often above the standard text ads.
You can increase the quality of your traffic by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
For example, when Marit does a Google search for “yoga leggings,” she might see Shopping ads from merchants selling yoga leggings. She can tell which leggings suit her taste just by looking at the picture. She can also quickly see whether the leggings fit her budget by looking at the price. This means that by the time Marit has clicked on the ad, she has a good sense of the product and its cost, which puts her further down the purchasing funnel compared to the average web user. Combine this with the fact that you only pay when someone actually clicks your product listing ad and you have a winning formula.