Shopping

TURN ONLINE BROWSING INTO ONLINE BUYING

With Google Shopping campaigns, you reach the shoppers most likely to convert on your website – the ones that matter most.

WHAT ARE PRODUCT LISTING ADS?

Product Listing Ads appear when someone searches for your products on Google Shopping, as well as in the normal search results often above the standard text ads.

You can increase the quality of your traffic by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.

For example, when Marit does a Google search for “yoga leggings,” she might see Shopping ads from merchants selling yoga leggings. She can tell which leggings suit her taste just by looking at the picture. She can also quickly see whether the leggings fit her budget by looking at the price. This means that by the time Marit has clicked on the ad, she has a good sense of the product and its cost, which puts her further down the purchasing funnel compared to the average web user. Combine this with the fact that you only pay when someone actually clicks your product listing ad and you have a winning formula.

Shopping

Many businesses experience significantly higher click-through rates (CTR) with Shopping campaigns compared to text ads. In some cases, our clients have experienced double or triple standard click-through rates.

WHAT WE DO

We take care of the entire Google Shopping process for you. Starting with feed creation, through daily data feed updates, and real-time performance monitoring and optimisation.

1

FEED CONFIGURATION

To run a Google Shopping campaign, you need a data feed which contains all your inventory. Unlike search campaigns which use keywords, Google Shopping campaigns are driven by product data feeds. The higher quality the feed, the more likely your product ads will display. Data feeds need to be built and categorised according to Google Shopping guidelines and requirements, which can be overwhelming for the inexperienced. That’s why we do all the technical lifting for you, building a solid Google Shopping foundation for your business.

3

FEED OPTIMISATION

We can optimise your feeds to include as much information as possible, making your Google Shopping campaigns much more likely to succeed. We can improve your ad positioning and help Google Shoppers find your products with advanced data feed optimisation

2

DYNAMIC REMARKETING

Up the ante on your remarketing with ads including products or services that users specifically viewed on your website. An extremely successful breed of remarketing for clients with hundreds or thousands of products. Display very specific ads to users to more effectively attract them back to your site and convert.

4

ROI OPTIMISATION

In addition to standard optimisation, we use advanced bid management technology which focuses on campaign ROI. This allows us to drive out wasted spend and channel advertising budgets in areas that deliver bottom line results.

5

REAL-TIME ANALYTICS

Understand campaign performance at any level. Analyse the effects of price changes, bid adjustments and gain a deep understanding of how your products stack up against the competition.

Excellence
HONESTY
TRANSPARENCY
ACCOUNTABILITY

Find out more about our PPC Services

Netigate

124%Conversion increase

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Animas

85%Conversion increase

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Urban Body Jewelery

196%Conversion increase

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