PERCENTAGE OF SPEND
Our preferred and most popular pricing model, widely used within the PPC industry.
The Nuts & Bolts
In this pricing option, the actual percentage we charge is based on two factors:
- The complexity of the campaigns.
- And, your monthly media spend.
As your monthly spend increases, the percentage fee decreases. Simply put, the more you spend the lower the percentage fee.
There is a misperception amongst our industry that Percentage of Spend models do not align the client and the agency’s interests because there’s a commission on how much of your money we spend. It implies that we will increase the spend simply to drive higher fees.
To set facts straight and your mind at ease, at Upraw, our clients set the budget. Which means we can’t actually increase your spend unless we first provide evidence that it will provide a tangible benefit. Even if we did, we see this methodology as a negatively geared, short-sighted approach. We value long-term revenue and long-term business. That’s why we don’t increase spending “just because”. Instead, we ensure that any uplift is reflected in your bottom line business goals. Exactly where our clients like to see it.
The additional benefit of a Percentage of Spend model is that we are always incentivised to expand the reach and performance of your campaigns. Ultimately, leading to growth on both sides of the fence. A win-win for one and for all.