The starting point for any PPC campaign is crystal clear goals. Sit down and consider what you’re trying to achieve. In my experience many people answer this fundamental question with arbitrary goals like “generate leads”…
As you may know, we recently created a tutorial video on how to set up your Single Keyword Ad Groups (SKAGs), as well as posted an article with more information on how to optimise them. Below you…
If you’re an agency like us you’re probably managing many clients and a fluctuating workload. I’m going to explain how we use Basecamp 2 project management software to run a large part of our agency…
Google Shopping is fast earning a reputation as a core element in every retailer’s performance marketing activity.Since becoming the latest addition to the search giant’s paid-ad armoury in 2013, the initial grumbles from SEO veterans…
More and more advertisers are flocking to Facebook as a way of capitalising on the social network’s huge audiences, rich user data and the assurance of only paying for a conversion, a click or an…