What actually works in SaaS

Explore a framework for hybrid SaaS paid media that balances product signups and enterprise sales-qualified opportunities effectively.

Discover how PLG teams can optimise paid media strategies using product signals while avoiding low-quality signups for better activation.

Explore PPC operating models for Series B SaaS firms transitioning to multi-segment growth. Insights for data-driven CMOs on strategy and metrics.

Discover how to normalise SaaS paid media reporting across currencies, funnel definitions, and regional maturity for accurate insights.

Discover how to choose a PPC agency for Google Ads that scales your SaaS marketing efforts across the UK and EU effectively.

Discover how to scale B2B SaaS PPC campaigns across regions with insights on localisation, compliance, budgets, and search intent.

Kickstart your B2B SaaS PPC campaigns with a week-one audit plan focusing on structure, tracking, landing pages, budgets, and reporting.

A practical access and tracking QA checklist for new SaaS PPC agencies: account access, tracking verification, CRM permissions, and data integrity.

What strong monthly SaaS PPC recommendations should include beyond dashboards: a clear decision, the rationale behind it, the risk of being wrong, and a measurable next action, for Series A Marketing Directors accountable to quarterly growth targets.

How governance models for SaaS PPC need to evolve once Finance, Sales leadership, and the board all have a stake in spend post-Series A, so Revenue-Accountable VPs of Marketing can keep speed without losing stakeholder trust.

A governance framework for SaaS paid media covering decision rights, test approvals, budget modification rules, and escalation triggers, built for data-driven CMOs who need board-ready narratives, not reconstructions after the fact.

Product, lifecycle, and activation data Heads of Growth need to prepare before onboarding a SaaS advertising agency for a product-led growth motion, so paid media optimises toward users who actually activate.

What to transfer before switching SaaS PPC agencies, covering learnings, naming conventions, conversion data, and active pipeline information, so growth-focused Series A marketing teams protect performance during the handover.

A practical onboarding checklist for B2B SaaS PPC agencies covering data integrity, access permissions, and decision-making frameworks that need to be in place before campaigns launch.

A practical framework for SaaS pricing strategy that aligns pricing with perceived value and lead quality, built for Revenue-Accountable VPs of Marketing at Series B+ SaaS companies.

Use PPC data for SaaS competitive intelligence: auction insights, keyword gaps, ad/LP patterns and a repeatable workflow to outperform rivals.

Lead generation is the lifeblood of any SaaS business. Unsurprisingly, it’s also one of the biggest challenges SaaS companies face. There are so many marketing strategies and tools you could use. How can you know…