...while cutting cost per conversion by 17%. CourierExchange is a leading marketplace for couriers, courier loads, and courier companies to get connected. WIth in-depth research and quick, thorough execution, we helped them achieve message-market fit, and optimise their conversion landing pages.
With a strong foothold in the UK logistics market and a rapidly expanding presence, Courier Exchange was poised for further growth. To drive increased conversion rates and maximize their return on investment, they sought a skilled partner in PPC and CRO.
With a reputation for delivering results and a track record of success, Upraw Media was the ideal choice to help Transport Exchange achieve their goals: Getting their unoptimised landing pages to be in line with the ideal customer's mentality, therefore driving more conversions at lower cost.
Transport Exchange, parent company of CourierExchange is the leading online marketplace for logistics and transportation businesses in the UK and Europe. With their user-friendly platform, they've revolutionised the industry by connecting courier companies, hauliers, and freight forwarders with delivery jobs more efficiently.
We optimised existing paid acquisition campaigns, scaled up spend, and expanded to new channels. In-depth customer research allowed us to write compelling, user-focused copy, and continual experimentation sent conversions on an upward trajectory.
From generic, descriptive content to emotionally-resonant messaging tailored their ICPs.
The copy was written in specific, clear, and simple language.
Attention that there is never much effort needed to decipher what it's trying to say. It is direct and never convoluted.
Emphasis on as little friction as possible, without leaving out unanswered questions.
With the help of the reviews, as well as of the company, we constructed personas to be able to more objectively think about the various types of customers and their different needs and desires.
These included a general description, personality traits, interests, pain points, barriers to purchase, reasons for using the product, places they hang out online, and more.
Most importantly, all of that effort and research resulted in an incredibly optimised landing page that is highly resonant with the ideal customer, and makes use of many of the conversion tactics in our vast playbook.
Upraw are an extended arm to our business that is on hand to support with troubleshooting issues, understand our customers and increase the performance of our ads. We work collaboratively to improve our advertising strategy, choose budgets and launch campaigns on multiple channels, with the aim of always improving our CPA and lead quality. Lorenzo, specifically, is a very dedicated account manager. He is always on hand to look into issues and is very knowledgeable.
Their understanding of the customer and the quality of the agency-client relationship is highly commendable. We trust their judgment and ability to exceed expectations/provide the right advice when needed. In agencies you can find the quality of service decreases over time, that is not the case with Upraw. With each step forward, there is improvement and learnings which we take on board to plan our next step.
