Sustainable return on ad spend? Consistent performance? Scaling the hell out of what works? That’s exactly what we do for you. Check out how we’ll get you more pipeline and revenue from every dollar invested in your paid media campaigns
We believe a double-pronged approach of demand gen and demand captureis the most effective way for B2B SaaS companies to consistently build pipeline.
This one-two punch stabilises your performance with sustainable returns on ad spend. And sets a strong foundation for you to keep scaling up and to the right.
Your target market not actively looking to purchase.
Your in-market audience looking to purchase
We help you create demand by identifying your best-fit ICPs and their pain points across different verticals — drawing their attention to your solution and how you can help them. Making sure you’re at the top of their mind when they do come in-market.
Through precise targeting and segmenting of ready-to-buy audiences, we address their pain points, build trust with social proof, and differentiate your solution from competitors — enabling you to convert more of your ICPs into pipeline, more easily.
Here’s what we’d do for you if you hire us to manage your global paid media campaigns.
During the first couple of months working together, our focus is on getting all the pieces into place for your demand gen and demand capture efforts to work like they should — as soon as you hit “launch.” This includes:
We’ll interview key team members, teams, and departments critical to your paid media, such as product (including product demos), customer service, and customer success.
We’ll mine public- facing channels for voice of the customer, conduct surveys, and interview your customers to gather qualitative and quantitative insights for a multi-faceted understanding of your ICPs, their pain points, and their desires.
We’ll also mine your competitors’ public- facing channels, including their ad accounts and websites, to hone in on what makes your solution different. Making sure that prospects won’t confuse your ads with those of your competitors.
We’ll do a deep run through of all your ad accounts historical performance, settings, and targeting. Only making adjustments where needed, based on our deep ICP research, to make the transition super smooth and easy for everyone.
We’ll review your existing integrations and connections to make sure data flows smoothly between your ad accounts and your business tools. We’ll also implement the highest quality conversion signals with enough volume to feed the algorithms (offline and online) so that they work in your favour.
We’ll build out your comprehensive paid search and paid social strategies from the ground up to support demand gen and demand capture. This includes everything from keyword research and ad copy and creatives to restructuring accounts based on performance data, ICP data, and business objectives — in line with up-to-date best practices.
We’ll do a full and comprehensive review of your existing landing pages and work with you to optimise them. From teardowns with detailed feedback so your team can update them. To crafting new landing pages from scratch to educate your audience and encourage prospects to fill in your lead gen forms.
We’ll make sure we have direct, open communication channels set up through Slack and other shared workspace tools, so we can stay in touch and keep each other up to date, easily.
"We were so impressed by Upraw that we gave them the US account. Based on the landing page copy and design they did we decided to redo our entire site to match the calibre of work."
With your campaigns up and running, over the coming months, we’ll manage them on a daily basis — continuously looking for new ways to minimise wasted ad spend, and updating you on progress regularly as we double down on what works and start scaling up. This includes:
We’ll reach out to you before you reach out to us, and will check in with you regularly through Slack, while meeting with you at least twice a month to discuss your strategy and deeper topics. We’ll also support you and your team with training and workshops where necessary.
Need to prepare a budget for C-suite? Need to prepare a presentation? Need to pull numbers to share with the rest of your org? Just ping us on Slack — we’re here to support you in your everyday work. Not just support your paid media campaigns.
With our finger on your campaigns, we’ll be constantly checking customer intent, fine-tuning your targeting and bidding, and updating keyword and additional settings in your ad accounts to further minimise wasted spend and to expand your reach.
We’ll continually check ad and landing page conversion rates to spot new opportunities for improving customers’ experiences throughout their buying journey.
Once your core campaigns are running smoothly, we’ll work alongside you to expand your market share and pipeline by exploring new geos, new themes, and new ICPs through new campaigns.
Working with our team, you’ll see significant lifts in the business metrics you’re reporting on to C-suite. From sales velocity to improved CAC and improved pipeline.Just as we’ve done for the heads of marketing at 58+ other B2B SaaS companies.
Case Study
"In agencies you can find the quality of service decreases over time, that is not the case with Upraw. With each step forward, there is improvement and learnings which we take on board to plan our next step."
Lower cost per MQL
LP conversion rate
