Analytics for Paid Media

Prove the impact of marketing to C-suite

No more guessing what’s working and what isn’t. As part of the work we do together, we’ll sort out your analytics to make sure you can finally trust your data. And show exactly how marketing fuels your company’s growth.

How can you make data-based decisions without clear data?

If analytics aren’t set up right, you could be:
Missing crucial tracking and conversion data
Misattributing where the best leads come from
Wasting budget on channels and campaigns that appear successful – but aren’t really
And all of this makes it more difficult for you to prove the ROI of marketing to C-suite. Which makes it harder for you to win more budget. And harder for you to double down on the activities that support your company’s growth.

Let’s get your analytics sorted out. So you can finally trust your data.

We’ll triple-check your integrations and connections, implement proper measurement and conversion signals to feed the algorithm (online and offline), and put automations into place.

All to get your data flowing smoothly between your ad accounts and business tools. So you can make decisions truly grounded in data – and report on marketing to C-suite. Without breaking a sweat.

Tracking & Attribution

No more guessing what is or isn’t working

From their first interaction to becoming a lead, with accurate tracking and attribution you’ll finally have a clear picture of your customers’ journey. And the factors that influence their decision making along the way.

Optimising & Scaling

No more burning budget on the wrong campaigns

With accurate metrics and performance data in front of you, you can allocate spend to the campaigns and activities that deliver the greatest impact. Allowing you to keep scaling up and to the right.

How we work with you

Here’s how we can help get your analytics sorted out.

01
Analytics audit and strategy development

We’ll triple-check everything from Google Tag Manager and GA4 to your CRM, to cookie consent implementation on your website. Identifying critical gaps and issues and building a solid strategy to help resolve them.

02
Analytics setup and implementation

Setting up conversions and tracking. Testing and launching it all. And troubleshooting tech issues on the back end. We’ll get your analytics set up and running smoothly so that accurate data is only ever a click away.

03
Attribution tracking

Get a comprehensive, highly detailed picture of your customers’ journeys across multiple channels — with sophisticated attribution tracking that captures start and end points, as well as all the midpoints and in-betweens.

04
GA4 migrations and support

GA4 can be super intimidating if you’re not already an expert in it. We can migrate your data and accounts over to GA4 without something breaking — and help you untangle any issues you might come across.

05
Comprehensive, automated reporting

We bring together network spend and engagement data with your attribution data, separating demand capture and demand gen budgets and performance metrics. Updating it automatically in your dashboard, every day.

06
Custom setups, integrations, and automations

From creating custom dashboards to connecting obscure tools that don’t have tracking built-in — to building automated reporting systems. We can help you set up anything you want.

Demand Generation Manager

"Deep technical knowledge in the team who are very focused on impact."

"I love that our conversations are mostly focused on changes that will be impactful rather than small tweaks. The Team is open to challenging and debating various decisions with me. I feel like we can have constructive discussions and work through challenges together. "

Interim Head of Marketing

"Upraw radically improved landing page conversion rates and cost per conversion by 40+%"

"They’re always ready to help out, even on topics that are not 100% in scope"

Case Study

How we doubled Xentral's conversion rates while cutting MQL acquisition costs by 80%.

”"Beyond campaign performance, the sales team is very happy with the quality of leads they're getting. "

Remon de Muijnck
Head of Performance, xentral

80%

Lower cost per MQL

2X

PPC conversion rate

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