While cutting MQL acquisition costs by 80%. Xentral is the world's first ERP designed for eCommerce SMEs. We helped scale paid acquisition, find message-market fit, and optimise their conversions with testing and experimentation.
With $75 million raised in their Series B and the backing of big names like Sequoia Capital, Xentral were ready to expand beyond their stronghold in the DACH region. To hit the ground running, they started the search for a PPC & CRO partner to handle paid acquisition in the UK and US.
"Finding the right agency was difficult: we needed growth marketing, PPC and CRO, a B2B SaaS focus, and a proven track record in the UK. After being been burned by agencies in the past, we were wary. Todd won us over from the very start."
Remon, Head of Performance
Xentral is the one-stop-shop for growing online vendors. Their intuitive ERP platform replaces manual spreadsheets with end-to-end workflow automation – including sales, inventory management, and order fulfillment.
Since 2008, they've gradually become a mainstay of the German startup scene.
We optimised existing paid acquisition campaigns, scaled up spend, and expanded to new channels. In-depth customer research allowed us to write compelling, user-focused copy, and continual experimentation sent conversions on an upward trajectory.
Two months of onboarding and research to catch us up to speed.
From generic, descriptive content to emotionally-resonant messaging tailored their ICPs.
Data-backed testing across all touchpoints, campaigns and channels.
"Beyond campaign performance, the sales team is very happy with the quality of leads they're getting. We were so impressed by Zita that we gave her the US account, and by the landing page copy and design that we decided to redo our entire site to match the calibre of work."
