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In this episode Mikael Thuneberg the CEO & founder of Supermetrics tells the origin story and how his original goal of simply not setting an alarm clock in the morning far surpassed his wildest expectations.

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Supermetrics picks up all the marketing data you need and brings it to your favourite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

  • We cover the origin story and revenue growth over the last 10 years.
  • How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
  • We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.  

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Quick bio 

Name: Mikael Thuneberg

What he does: CEO & Founder of Supermetrics

Mikael on the web: LinkedIn | Twitter

Links:

Supermetrics: https://supermetrics.com/

Supermetrics Sheets Add-on: https://workspace.google.com/marketplace/app/supermetrics/523876908005

Todd Chambers Director & Founder of Upraw Media.

Todd is a seasoned PPC, SaaS, and Growth Leader with over 11+ years of experience in digital. Host of the Masters of SaaS Podcast.

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