How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @ Supermetrics
In this episode Mikael Thuneberg the CEO & founder of Supermetrics tells the origin story and how his original goal of simply not setting an alarm clock in the morning far surpassed his wildest expectations….
In this episode Mikael Thuneberg the CEO & founder of Supermetrics tells the origin story and how his original goal of simply not setting an alarm clock in the morning far surpassed his wildest expectations.
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Supermetrics picks up all the marketing data you need and brings it to your favourite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.
A whopping 10% of global advertising spend is reported through Supermetrics.
- We cover the origin story and revenue growth over the last 10 years.
- How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
- We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.
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Quick bio
Name: Mikael Thuneberg
What he does: CEO & Founder of Supermetrics
Mikael on the web: LinkedIn | Twitter
Links:
Supermetrics: https://supermetrics.com/
Supermetrics Sheets Add-on: https://workspace.google.com/marketplace/app/supermetrics/523876908005
Transcript
