Lately, I've become obsessed with messaging and positioning. In this episode, I speak with Conversion Copywriter Annie Maguire about the importance of good copy.

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Annie Maguire is a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting. 

In this episode, we discuss why good copy matters - and how to approach it.

If your messaging sucks, PPC won’t work! You can spend 100k per month on ads, but if you don’t know how to talk to your customers… You've already lost.

In my opinion, SaaS companies tend to overlook messaging - or just get it completely wrong. They often end up with copy that’s either too clever, too generic or just... “meh”. 

In this episode, you will learn: 

• The most common SaaS copywriting mistakes 
• The importance of qualitative research
• The data you need before you even think about writing
• Different methods to collect qualitative research
• How to conduct customer interviews
• Drawing insights from quantitative and qualitative research 
• How to structure a landing page 
• The most impactful copywriting changes you can make  
• How to craft a strong value proposition 

We also cover the main Dos and Dont’s of SaaS copywriting:

Do put message first; many SaaS companies focus on design first.

Do listen to your customers (through interviews and surveys) so you can speak to their real needs.

Do your homework; research goes a long way - and gets you to perfect copy faster. 

Don’t put design over copy; if your messaging isn’t effective, it doesn’t matter how good your site looks.

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Quick bio 

Name: Annie Maguire

What she does: Conversion Copywriter

Annie on the web: Site | LinkedIn

Links:

Copywriting Formulas

Annie's Introduction To Customer Research (free)

Annie's Customer Interview Template

Annie's New Customer Research Course - coming out on 4/20, now 50% off!

You can find all of Annie's products in her storefront.