I always love hearing a good founder story. That’s why I was looking forward to talking with Lemlist CEO Guillaume Moubeche, who is on a mission to reinvent what startup success can look like. 

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Lemlist is a sales automation platform that allows B2B companies to automate their sales prospecting on various channels - cold e-mail, social selling, calls… In just three years, they grew from zero to 10k plus customers & 5M ARR.

In this episode, we cover:

• How Lemlist mastered organic growth;
• Why Guillaume turned down $30M investment;
• The pitfalls of focusing too much on funding;
• Guillaume's journey to become a successful entrepreneur;
• The difference between getting acquired and taking investment;
• Advice for aspiring entrepreneurs;
•  Why positive feedback and non-violent communication is key;
• How Guillaume got scammed by the Chinese mafia (really)!

We also cover the main Dos and Don'ts of getting your startup off the ground:

Do consider bootstrapping before jumping right to fundraising.

Do look at Nike’s slogan for inspiration: just do it.

Don't lose your focus over money;  put your product and costumers first.

Don't expect immediate success; as Frederick Douglass said, if there is no struggle, there is no progress!

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Quick bio 

Name: Guillaume Moubeche

What he does: Founder & CEO of Lemlist

Guillaume on the web: Site | LinkedIn

Links:

Lemlist

Guillaume's Interview With Nathan Latka

Check our Guillaume's $20M pitch below:

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