How to Generate Outbound SaaS Leads That Actually Convert (Mark Colgan)
Mark Colgan has 10 years sales experience. He previously ran a team of 100 outbound prospectors, he’s a coach for Sales Impact Academy, startup advisor and mentor. He runs an agency called Speak On Podcasts….
Mark Colgan has 10 years sales experience. He previously ran a team of 100 outbound prospectors, he’s a coach for Sales Impact Academy, startup advisor and mentor. He runs an agency called Speak On Podcasts.
In this episode we cover:
- Having the right mindset & intention
- Defining your ICP & Personas
- Prospecting
- Using triggers to focus on prospects that are more likely to convert
- Preparing your data
- Outreach and how to leverage the best channels
- How to approach messaging.
- The advantages of starting your own podcast
We also cover the main Dos and Don'ts of outbound sales:
Do take the time to get to know your costumer.
Do be different - break the pattern, no matter what.
Don't assume your buyers know or care about your product.
Don't try to be everything to everybody - find your niche!
Quick bio
Name: Mark Colgan
What he does: Co-Founder & CRO of Speak On Podcasts
Mark on the web: Site | LinkedIn
Links & Transcript:
Mark's Outbound Prospecting Course
Want to learn more about lead sourcing for B2B companies? Check out Mark's playbooks below:
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