Marketing measurement has never been more important. A proliferation of customer touch points, each with their own unique kind of interaction data and optimisation approaches, has led to a mass of information. Combined with a range of digital devices, website analytics tools play a vital role by helping us inform decisions on things like audience targeting, campaign optimisation and conversion rate optimisation.
At Upraw, we use website analytics platforms like Google Analytics to tie campaign performance to business results. Demonstrating the bottom line value of our campaigns is crucial. In order to do this effectively, we integrate a set of website analytics and measurement tools that support our marketing efforts, increase performance and reduce costs. By focusing on bottom line business goals, we can more effectively allocate campaign spend on the most impactful channels, save you money and identify opportunities.
With our well-integrated marketing analytics tools, we can communicate the true results of our efforts and prove the value of everything we do.